RESUME

2013

Work

experience

2013

Writes, edits and reviews project documents.
Researches potential partnership organizations and provides rationale for future collaboration.
Develops website communications materials.

2014

Writes social media calendars promoting the world winning brand of the company and produces engaging blog posts
Edits and proofreads marketing and communications materials, including brochures and web copy
Manages marketing documentation of products and services prior to launch

Writes a marketing plan for an aggressive business expansion in MD, DC and VA and monitors the achievement of project activities.
Writes and proofreads correspondence and promotional materials including magazines, invitations and flyers.
Writes scenarios for events, selects vendors and provides coordination and logistical support.
Communicates with architects, interior designers and investors via phone and email and manages excellent partner and customer relationships.
Prepares meeting materials, including agendas, reports and presentations.
Facilitates the registration process for trade shows and assists in grant applications.

2011 - 2012

Examined emerging practices in social media and mobile marketing and summarized new digital marketing metrics.
Wrote a case study on targeted marketing to Latino teenagers for the 3rd Annual Salud America! Scientific Summit in San Antonio, TX, in 2011, highlighting the life of Hispanic youth in the United States.
Examined the relationship between digital marketing and consumers’ health-related behaviors with focus on obesity.
Studied the impact of interactive marketing and how social media influences the way youth African American and Hispanic consumers respond to marketing strategies.
Developed new ideas to drive traffic to the project website: http://www.digitalmarketingtoteens.org/.

Directed an employee engagement initiative, called Executive Master Class and won the prestigious national Grapevine Award for Internal Communications Event.
Wrote, proofread and edited articles for company's internal communications outlets – website, intranet and internal magazine.
Led an internal digital campaign called Be a Partner, aimed at building corporate culture and encouraging employees to become company's ambassadors.
Participated in the coordination of Telekom Austria Group initiatives and events and created and disseminated corporate news to the parent team.

2006 - 2011

University of National and World Economy

Bachelor's in Marketing

2002 - 2006

Sofia University
Master's in Public Relations
Qualification in Journalism

2006 - 2009

Education

Nova Television, Reporter (Intern), (Aug 2005)- Participated in the whole process of making a TV reportage from attending the event, interviewing participants, writing the material and technically assembling it ("Floods in Bulgaria in Summer 2005").
Radio Romantika, PR Specialist, (Mar 2005 - Jun 2005) - Assisted with creating, editing and posting of content for the radio website; developed relationships with external audiences; arranged and conducted media interviews.
Business News Newspaper, Correspondent, (Jan 2004 - Dec 2005) - Wrote inspiring articles for entrepreneurs (The Roses of Pavlikeni Exported in Holland; Prince Charles Wears the Jackets of the Bulgarian Elite Textile Company, Overview of the Bulgarian Health Care System; New NGOs in Bulgaria).
Pavlikeni Cable Television, TV Host and Reporter (Volunteer), (Jan 2000 – Jan 2001) – Wrote the scenarios for a high school TV program and hosted it; covered local stories.

Kalina Leiling